Writing is hard. But when you connect with your readers on an emotional level, you’re halfway there. Make them hear Little Red Riding Hood bouncing in the woods.Continue Reading
The web has no borders. And yet, most of us have a site audience persona in mind that fits our cultural background when designing websites.Continue Reading
You have expertise in a topic or an industry? Persuasive writing, including op-eds, can promote your brand and your services and offer real value.Continue Reading
You've got the tools to be a writer. You either have an inner voice and write from your gut or you haven’t found it yet. The rest of you will never look for that spark.Continue Reading
A compelling narrative, visual storytelling and a call-to-action are crucial for a successful #GivingTuesday email campaign. Here are more tips how to stand out.Continue Reading
Long before the 1970s, the golden era of investigative journalism, there was Nellie Bly. She was the pioneer in investigative reporting. And the year was 1880.Continue Reading
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