writing Archives • Content+Design™ LLC

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writing

How to Work with AI Content

Like it or not, AI will be a part of your writing career, and you will use it in your daily work. But AI requires human writers and editors to make it work.

Localize Your Content and Reach a Global Audience

InContent

Localization strategies target a global audience and let you introduce your product or services to a broader non-native English-speaking market.

Offline and Online writing: Is There Still a Difference?

InContent

Good online content doesn’t have to be short. Good offline content doesn’t have to be long. It's all about storytelling and engaging your readers.

Editing: Types, Stages and What to Skip

InContent

Every writer needs an editor. Here are the various editing types and stages, from the macro level to the nitty-gritty, to help you become a better writer.

Can Neuro Writing Entice Your Readers?

InContent

Neuro writing is a neurocognitive tactic that uses persuasive, engaging, honest, straightforward and stimulating language to engage your readers.

Go Ahead, Break a Few Grammar Rules

InContent

Writing is hard. And English grammar rules can be strict. But sometimes, you need to break them to become a better writer.

Good Writing Offers Value to Your Readers

InContent

Great writing is NOT meant to reveal what’s on your mind. Yep, you read that right. Here's how to focus on your readers.

Great Content Connects

InAll, Content

Writing is hard. But when you connect with your readers on an emotional level, you’re halfway there. Make them hear Little Red Riding Hood bouncing in the woods.

Cross-Cultural Design: The Web Without Borders

InAll, Content, Design

The web has no borders. And yet, most of us have a site audience persona in mind that fits our cultural background when designing websites.

Persuasive Writing: Promoting Your Brand

InAll, Content

You have expertise in a topic or an industry? Persuasive writing, including op-eds, can promote your brand and your services and offer real value.

Don’t Assume I’m A Guy: Gender-Neutral Marketing

InAll, Content

Are you looking for a winning marketing strategy? Then make an effort to ditch any sexist ways of addressing your clients.

Writing Should Open a Vein

InAll, Content

You've got the tools to be a writer. You either have an inner voice and write from your gut or you haven’t found it yet. The rest of you will never look for that spark.

Donation Emails Done Right

InAll, Content

A compelling narrative, visual storytelling and a call-to-action are crucial for a successful #GivingTuesday email campaign. Here are more tips how to stand out.

Nellie Bly: Fierce and Fearless

InAll, Features

Long before the 1970s, the golden era of investigative journalism, there was Nellie Bly. She was the pioneer in investigative reporting. And the year was 1880.