Like it or not, AI will be a part of your writing career, and you will use it in your daily work. But AI requires human writers and editors to make it work.Continue Reading
Localization strategies target a global audience and let you introduce your product or services to a broader non-native English-speaking market.Continue Reading
Good online content doesn’t have to be short. Good offline content doesn’t have to be long. It's all about storytelling and engaging your readers.Continue Reading
Every writer needs an editor. Here are the various editing types and stages, from the macro level to the nitty-gritty, to help you become a better writer.Continue Reading
Neuro writing is a neurocognitive tactic that uses persuasive, engaging, honest, straightforward and stimulating language to engage your readers.Continue Reading
Writing is hard. But when you connect with your readers on an emotional level, you’re halfway there. Make them hear Little Red Riding Hood bouncing in the woods.Continue Reading
The web has no borders. And yet, most of us have a site audience persona in mind that fits our cultural background when designing websites.Continue Reading
You have expertise in a topic or an industry? Persuasive writing, including op-eds, can promote your brand and your services and offer real value.Continue Reading
You've got the tools to be a writer. You either have an inner voice and write from your gut or you haven’t found it yet. The rest of you will never look for that spark.Continue Reading
A compelling narrative, visual storytelling and a call-to-action are crucial for a successful #GivingTuesday email campaign. Here are more tips how to stand out.Continue Reading
Long before the 1970s, the golden era of investigative journalism, there was Nellie Bly. She was the pioneer in investigative reporting. And the year was 1880.Continue Reading
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