Website Localization

Localization in UX writing is crucial when introducing a product to a foreign market. Here is an example of UX writing and localization that I did for a large American company that introduced a new app and website to the German market.

UX/UI Writing & Design

UX writing is the strategic content creation of microcopy that you'll find in apps, online forms, buttons and quick alerts. It is focused, concise, purposeful and gives the readers clear instructions on what to do next.

UI Design

Good design places the users first. It stresses their needs, immediately conveys an appropriate first impression, builds trust and guides them on how to interact with your site. Here are my two white papers with best practices in providing good user experiences (UX) and user interfaces (UI) in designing online forms and calls-to-action.