UX writing is the strategic content creation of microcopy that you'll find in apps, online forms, buttons and quick alerts. It is focused, concise, purposeful and gives the readers clear instructions on what to do next.
Good design places the users first. It stresses their needs, immediately conveys an appropriate first impression, builds trust and guides them on how to interact with your site. Here are my two white papers with best practices in providing good user experiences (UX) and user interfaces (UI) in designing online forms and calls-to-action.