Featured Projects

Website Localization

Localization in UX writing is crucial when introducing a product to a foreign market. Here is an example of UX writing and localization that I did for a large American company that introduced a new app and website to the German market.
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UX/UI Writing & Design

UX writing is the strategic content creation of microcopy that you'll find in apps, online forms, buttons and quick alerts. It is focused, concise, purposeful and gives the readers clear instructions on what to do next.
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UI Design

Good design places the users first. It stresses their needs, immediately conveys an appropriate first impression, builds trust and guides them on how to interact with your site. Here are my two white papers with best practices in providing good user experiences (UX) and user interfaces (UI) in designing online forms and calls-to-action.
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Editing & Curating Complex Copy

Part of my role as a content designer is editing articles submitted by my clients. Editing can be simple proofreading for spelling errors to heavier copyediting or even deep-dive line editing. My editorial services also include curating complex source materials and then rewriting them concisely and clearly to speak to a wider audience.
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Site Audits: Nonprofit & Professional Websites

To determine their website (re)design or content needs, my clients schedule a free consultation call with me. The call includes a homepage audit with actionable recommendations on how to improve their site. Here are two abbreviated sample audits, one for a nonprofit and one for a professional website. The actual audits were much more specific.
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New York Women in Communications (NYWICI)

I joined NYWICI as its website editor in 2006 and participated in numerous site redesigns as a lead content designer and managing editor. The site was moved from Drupal to WordPress in April 2018. Here are samples of our various homepage redesigns over the years.
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German-American School

The school had a very small tech-averse staff and was heavily invested in print advertisements. They needed to redesign their static HTML-based website, which had not been updated for many years, to recruit more students. I built the site on WordPress.
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Dr. Morris I. Bank

The client's HTML-based site needed to be redesigned from scratch and moved to WordPress on a very low budget. The client stressed that he wanted a blog and ongoing security maintenance and back ups.
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Selected Past and Current Clients

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Testimonials

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  • “Thank you, from all of us, for your professionalism, responsiveness and attention to detail.
    Your expertise and competence helped us to complete the project on time. It’s been a pleasure to work with you. Your forward-thinking, professionalism, excellent writing, attention to detail and fast turnaround made my job as an editor very easy.”

    Christina Beavan
    Senior Editor, Berlitz Corp.
  • “Tekla was an absolute pleasure to work with! She was always readily available to meet to discuss projects and processes as well as take on work. Our team was impressed with her editorial skills, especially when it came to reviewing translated content against our guidelines and brand voice.”

    Diane Garcia
    Senior Content Editor, HubSpot Academy
  • “Tekla has a unique mix of talents that make her an asset to any organization looking to communicate better digitally. She blends the best attributes of print journalism—strong reporting, writing and editing skills— with an in-depth understanding of web design, technology and usability.”

    Gail Griffin
    Digital Product Strategy & Execution
  • “Tekla was an amazing team member in a fast moving campaign. She added a new dimension to the group and fit well into the rapidly changing demands of the project. Tekla is highly recommended as an asset to anyone lucky enough to work with her.”

    Michelle Kraus
    CEO Government Affairs, Sliicon Valley
  • “Tekla’s expertise in interpreting information and configuring it for ease of readability by the end user made executing my project not only simple but sensible. She brought insights that expanded the page architecture and delivered the project on time and within budget. The page is functional and beautiful—the perfect combination!”

    Joanne Sephine
    Vice President, Creative
  • “Tekla helped me so much by creating my LinkedIn profile to tell my story! With an eye for design and color and intuitive creativity, she guided me in choosing the right media to display on my profile to highlight my professional background as a costume and interior designer. Tekla is your go-to-person to strengthen your creative brand and to enrich your narrative online.”

    Arlene Grande Perler
    Costume & Interior Designer
  • “Tekla was a great asset to the team of editorial assistants and completed her work with great attention to detail. Her questions and comments were succinct and to the point and demonstrated her experience as a content strategist.”

    Hadrien Tournier
    Assistant Director Content Development, Berlitz Corporation
  • “Tekla showed her creativity, reliability, flexibility, judgment and all-around superior website skills when we worked together. It required Tekla to function independently but as part of a far-flung team working on a rush project to build and support a content-rich advocacy website. Her professionalism is impeccable.”

    Gloria Feldt
    Author, Activist, Co-Founder Take The Lead
  • “At a time touted as an “either-or” situation—new media versus old—Tekla has launched a business that very wisely marries the two. I have been impressed by her vision, dedication, talent and willingness to seek out a solution to every situation.”

    Michelle Lodge
    Senior Editor
  • “Tekla consulted me on my company’s web site that targets Fortune 500 companies. She fine-tuned our message and understood how to best convey it in a succinct, easy to follow way. Tekla understands the target audience and is able to tailor the content to best convey the essence of a story.”

    Yori Lavi
    Business Strategist & Entrepreneur
  • “Tekla worked as Homepage Editor for our U.S. News Portal mail.com and has been very successful in increasing the traffic on our editorial section. Besides being a joy to work with, Tekla is a take-charge person who is able to present creative ideas and develop new concepts to increase web traffic.”

    Thomas Rebbe
    Head of Editorial Content, 1&1Mail and Media
  • “Tekla can do it all: She can write well, edit perfectly, and she understands how the content works in the context of the web. Because she’s knowledgeable about the workings of websites, her content is right on the mark. And she’s a pleasure to work with, because she’s so smart and a really nice person.”

    Deirdre Wyeth
    Web Developer
  • “Tekla’s skills and talents are vast, as well as precisely specialized and interconnected. She’s someone you can always trust to not just get the job done, but to do it the right way; she truly wants things to be the best they can be. Tekla is essentially drama-free with immense skills and mindful dedication.”

    Kristen Dolle
    Creative Director
  • “As a long time former Board member of New York Women In Communications, Inc., I know Tekla as a professional, thorough and hard working team player. If you have Tekla on your team, she’ll be the “go to” person to get things done in a polished way.”

    Ginny Pulos
    Presentation & Media Trainer
  • “Tekla is extremely intelligent, resourceful and hard-working. Oh, and did I mention she speaks five languages? She’s also dedicated and pays strict attention to detail. Tekla is a great addition to any team!”

    Laura Allen
    Founder ThePitchGirl.com
  • “Tekla has been in charge of content strategy, management and overall maintenance of the NYWICI website since 2008. She is a pleasure to work with, managing multiple priorities without skipping a beat.”

    Maria Ungaro
    Exec. Director, NYWICI
  • “Tekla consistently approaches the problematic relationship of design to content (and vice versa) with thoughtfulness and a high standard in planning and execution. She is a compassionate listener and is fiercely organized and focused. Though you may classify her as your external resource, she will quickly become an indispensable part of your organization.”

    Susan Soriano
    Director of Communications & PR
  • While I was editor-in-chief at the bi-weekly AUFBAU in New York, Tekla worked as the managing editor for national and international affairs. She was a highly efficient editor with that special “journo” feeling for great stories. Tekla is a terrific writer and brings the stories she finds via her thorough research to a conclusion. As a colleague, I’ve always appreciated her straight forward input and thinking during our editors’ meetings. Tekla gets things done. It was always rewarding reading her articles.

    Uwe Westphal
    Director at westphal Ltd London-Berlin
  • “Thank you, from all of us, for your professionalism, responsiveness and attention to detail.
    Your expertise and competence helped us to complete the project on time. It’s been a pleasure to work with you. Your forward-thinking, professionalism, excellent writing, attention to detail and fast turnaround made my job as an editor very easy.”

    Christina Beavan
    Senior Editor, Berlitz Corp.
  • “Tekla was an absolute pleasure to work with! She was always readily available to meet to discuss projects and processes as well as take on work. Our team was impressed with her editorial skills, especially when it came to reviewing translated content against our guidelines and brand voice.”

    Diane Garcia
    Senior Content Editor, HubSpot Academy
  • “Tekla has a unique mix of talents that make her an asset to any organization looking to communicate better digitally. She blends the best attributes of print journalism—strong reporting, writing and editing skills— with an in-depth understanding of web design, technology and usability.”

    Gail Griffin
    Digital Product Strategy & Execution
  • “Tekla was an amazing team member in a fast moving campaign. She added a new dimension to the group and fit well into the rapidly changing demands of the project. Tekla is highly recommended as an asset to anyone lucky enough to work with her.”

    Michelle Kraus
    CEO Government Affairs, Sliicon Valley
  • “Tekla’s expertise in interpreting information and configuring it for ease of readability by the end user made executing my project not only simple but sensible. She brought insights that expanded the page architecture and delivered the project on time and within budget. The page is functional and beautiful—the perfect combination!”

    Joanne Sephine
    Vice President, Creative
  • “Tekla helped me so much by creating my LinkedIn profile to tell my story! With an eye for design and color and intuitive creativity, she guided me in choosing the right media to display on my profile to highlight my professional background as a costume and interior designer. Tekla is your go-to-person to strengthen your creative brand and to enrich your narrative online.”

    Arlene Grande Perler
    Costume & Interior Designer
  • “Tekla was a great asset to the team of editorial assistants and completed her work with great attention to detail. Her questions and comments were succinct and to the point and demonstrated her experience as a content strategist.”

    Hadrien Tournier
    Assistant Director Content Development, Berlitz Corporation
  • “Tekla showed her creativity, reliability, flexibility, judgment and all-around superior website skills when we worked together. It required Tekla to function independently but as part of a far-flung team working on a rush project to build and support a content-rich advocacy website. Her professionalism is impeccable.”

    Gloria Feldt
    Author, Activist, Co-Founder Take The Lead
  • “At a time touted as an “either-or” situation—new media versus old—Tekla has launched a business that very wisely marries the two. I have been impressed by her vision, dedication, talent and willingness to seek out a solution to every situation.”

    Michelle Lodge
    Senior Editor
  • “Tekla consulted me on my company’s web site that targets Fortune 500 companies. She fine-tuned our message and understood how to best convey it in a succinct, easy to follow way. Tekla understands the target audience and is able to tailor the content to best convey the essence of a story.”

    Yori Lavi
    Business Strategist & Entrepreneur
  • “Tekla worked as Homepage Editor for our U.S. News Portal mail.com and has been very successful in increasing the traffic on our editorial section. Besides being a joy to work with, Tekla is a take-charge person who is able to present creative ideas and develop new concepts to increase web traffic.”

    Thomas Rebbe
    Head of Editorial Content, 1&1Mail and Media
  • “Tekla can do it all: She can write well, edit perfectly, and she understands how the content works in the context of the web. Because she’s knowledgeable about the workings of websites, her content is right on the mark. And she’s a pleasure to work with, because she’s so smart and a really nice person.”

    Deirdre Wyeth
    Web Developer
  • “Tekla’s skills and talents are vast, as well as precisely specialized and interconnected. She’s someone you can always trust to not just get the job done, but to do it the right way; she truly wants things to be the best they can be. Tekla is essentially drama-free with immense skills and mindful dedication.”

    Kristen Dolle
    Creative Director
  • “As a long time former Board member of New York Women In Communications, Inc., I know Tekla as a professional, thorough and hard working team player. If you have Tekla on your team, she’ll be the “go to” person to get things done in a polished way.”

    Ginny Pulos
    Presentation & Media Trainer
  • “Tekla is extremely intelligent, resourceful and hard-working. Oh, and did I mention she speaks five languages? She’s also dedicated and pays strict attention to detail. Tekla is a great addition to any team!”

    Laura Allen
    Founder ThePitchGirl.com
  • “Tekla has been in charge of content strategy, management and overall maintenance of the NYWICI website since 2008. She is a pleasure to work with, managing multiple priorities without skipping a beat.”

    Maria Ungaro
    Exec. Director, NYWICI
  • “Tekla consistently approaches the problematic relationship of design to content (and vice versa) with thoughtfulness and a high standard in planning and execution. She is a compassionate listener and is fiercely organized and focused. Though you may classify her as your external resource, she will quickly become an indispensable part of your organization.”

    Susan Soriano
    Director of Communications & PR
  • While I was editor-in-chief at the bi-weekly AUFBAU in New York, Tekla worked as the managing editor for national and international affairs. She was a highly efficient editor with that special “journo” feeling for great stories. Tekla is a terrific writer and brings the stories she finds via her thorough research to a conclusion. As a colleague, I’ve always appreciated her straight forward input and thinking during our editors’ meetings. Tekla gets things done. It was always rewarding reading her articles.

    Uwe Westphal
    Director at westphal Ltd London-Berlin

Schedule a free consultation call. Discuss your content + design needs, receive a website critique—let's amplify your message!

Schedule a free consultation call.
Discuss your content + design needs, receive a website critique—let's amplify your message!

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