Website Self-Evaluation

Assess your site’s goals, branding and target audience, and specify your content needs and design preferences.

This will help you figure out the next steps to take. You can also download this form as a fillable PDF, work on it and print it out.

Need help?

Schedule a free consultation call with me, and we’ll evaluate your site together with no commitment.

Site Evaluation Form

Email
This field is for validation purposes and should be left unchanged.
BRANDING
What service, mission, products or portfolio does your site promote?
What is the main goal of your site?
Who is your ideal customer/client?
Who is your main competitor?
What makes you/your organization stand out from the competition?
What words do you want people to associate with you/your business or organization?
What 3 phrases/keywords would someone search in Google to find your site or you competition?
Who is your main target audience: i.e. age, gender, nationality, profession, international, specific geographic location, industry?
What is the #1 problem that your site visitors or clients need answers to?
How do your site visitors feel after visiting your site?
What are the top 3 things you want visitors to DO on your website?
Online styles and brands that you love and why
DESIGN
What kind of design reflects your business/brand, i.e. rustic, simple, clean, illustrative, photo-heavy, content-heavy, colorful, subtle, vintage, modern?
List 3 websites that are closest to your design vision (content and/or design)
My website needs to have (i.e. a set color scheme, brand logo, fonts, videos, photography, slideshows, social media feeds, contact forms, call(s)-to-action)
What is the main call-to-action (CTA) on your site?
Does your CTA convert? What changes do you need to make?
CONTENT STRATEGY
List anything about your current site that serves you well that you want to keep
When is your website successful (i.e. target goal achieved, audience reached, conversions, improved technical functionality, better design and accessibility, more audience engagement)?
Current content (copy the URL) that can carry over as is to a new site
Current content (copy the URL) that needs to be updated
Content that needs to be created
Old content (copy the URL) to be deleted or archived
Which visuals need to be created/updated? (logos, photos, videos, icons)
List all action items here that: 1. You can do yourself immediately | 2. Need further planning | 3. Need to be outsourced

Website Self-Evaluation

Assess your site’s goals, branding and target audience, and specify your content needs and design preferences. This will help you figure out the next steps to take. You can also download this form as a fillable PDF, work on it and print it out.

Need help?

Schedule a free consultation call with me, and we’ll evaluate your site together with no commitment.

Site Evaluation Form

BRANDING

DESIGN

CONTENT STRATEGY

Assess your site’s goals, branding and target audience, and specify your content needs and design preferences.

This will help you figure out the next steps to take. You can also download this form as a fillable PDF, work on it and print it out.