MY BLOG. I’m a long form writer and avid reader at heart. I started my career as a journalist, writing stories that fell through the cracks and that I was passionate about: essays, interviews, op-eds and feature articles on culture and history, content strategy, media, design and technology, mostly in English and German. 

MY BLOG. I’m a longform writer and avid reader at heart. I started my career as a journalist, writing stories that fell through the cracks and that I was passionate about: essays, interviews, op-eds and feature articles on culture and history, content strategy, media, design and technology, mostly in English and German. 

online forms

Bad Form Design & Wasted Time: Resetting Passwords

How easy is it to change passwords or delete accounts? Root canal is less painful. The reason: Poorly designed forms provide dismal user experience.
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persuasive writing

Persuasive Writing: Promoting Your Brand

You have expertise in a topic or an industry? Persuasive writing, including op-eds, can promote your brand and your services and offer real value.
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language

Don’t Assume I’m A Guy—Gender Neutral Marketing

Are you looking for a winning marketing strategy? Then make an effort to ditch any sexist ways of addressing your clients.
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#GivingTuesday

Donation Emails Done Right

A compelling narrative, visual storytelling and a call-to-action are crucial for a successful #GivingTuesday email campaign. Here are more tips how to stand out.
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cashier check scam alert

Dodging the Cashier Check Scam

Ah, the cashier-check scam. Many freelancers and independent contractors become targets, and victims. Here's my story and tips how to spot—and fight—it.
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Content + Design LLC: Tekla Szymanski

The Sins of Past Designs

Sometimes, the shoemaker has no shoes. Being a web designer, you’d think I would take care of my own website first. Wrong. Twenty years after I hand-coded the very first iteration of my website, I finally brought it to the 21st century.
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writing

Writing Should Open a Vein

Welcome to the world of media. You've got the tools to be a writer, but good writing cannot be taught. You either have an inner voice and write from your gut or you haven’t found it yet and are still searching. The rest of you will never look for that spark.
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Nellie Bly

Nellie Bly: Fierce and Fearless

Long before the 1970s, the golden era of investigative journalism, there was Nellie Bly. She was the pioneer in investigative reporting. And the year was 1880.
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startup names

The Web’s Baby Babble

Forkly, Mingly and Grovo. Twitter with its tweets and peeps. Digg, reddit, Bebo and Mixi. Tumblr, Flickr and folkd. Oovoo and Zoomr. Prezi and scribd. Badoo, Rapt, Mubi and Wooxie. Spotify, Blippy and Twilio. Zynga, Scribd and Tsy. Pet names? No, the Web’s Baby Babble startup names.
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German Jews in New York

Searching for German-Jews in New York

The number of German-Jewish émigrés, who fled to the United States from Germany in the early 1930s, is dwindling. I miss so many of them, whom I’ve met in New York in the early 1990s, when I was managing editor of the legendary German-Jewish newspaper Aufbau.
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Memberships

NYWICI Award-winning member

 

 

 

 

 

EFA Member

 

 

 

Ellevate Member

 

 

 

 

Society of Professional Journalists

 

 

 

 

 

Certifications

 successfully completed the Yoast SEO for WordPress course!

 successfully completed the Structured data course!

 

 

 

 

 

 

 

Copyright

Creative Commons License

Licensed under Creative Commons Attribution-NonCommercial 4.0 International License.
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