
Do you have a content-rich website with a mission to share or an urgent call-to-action? Are you overwhelmed by your content?
I am a writer who thinks like a designer and a designer who is a professional writer. So let’s focus on your narrative and uplevel your website to adapt to and amplify your story.
Let me help you clarify, strategize, create/update and streamline your content to better connect with your site visitors near and far.
Why me, you ask? Because I am a writer and content designer focused on global strategies. Designing and writing are more alike than you think. Both are about storytelling. About forming ideas and giving ideas form. They are compatible languages and compatible forms of inquiry.
Most content designers don’t come from a content-creating background with a global reach. I do.
This is your one-stop shop. No need to hire separate teams.
100% human. Peace of mind.

Do you have a content-rich website with a mission to share or an urgent call-to-action? Are you overwhelmed by your content?
I am a writer who thinks like a designer and a designer who is a professional writer. So let’s focus on your narrative and uplevel your website to adapt to and amplify your story.
Let me help you clarify, strategize, create/update and streamline your content to better connect with your site visitors near and far.
Why me, you ask? Because I am a writer and content designer focused on global strategies. Designing and writing are more alike than you think. Both are about storytelling. About forming ideas and giving ideas form. They are compatible languages and compatible forms of inquiry.
Most content designers don’t come from a content-creating background with a global reach. I do.
This is your one-stop shop. No need to hire separate teams.
100% human. Peace of mind.
EDITOR. I focus on quality content and research, not “content creation” for clicks. It is easy to show off the latest buzz in web design, lots of developers do that. But they will also constrain your message.
DESIGNER. I draw on a life-long experience in the arts. I was raised in an artistic home and practically grew up in galleries, museums and foundries. I value typography, color, balance and aesthetics.
DEVELOPER. I respect your site visitors, wherever they are. I always take a content-first approach in my design projects to emphasize your site’s mission, boost your message and support your site’s functionality.
I’m passionate about content and love to work with mission-driven nonprofits or creative personal brands with content-rich websites because they have a story to tell or urgent calls-to-action to deliver.
Your content is your biggest asset, and your website should reflect that. I am here to help you find the right strategy to get your message out by applying the same in-depth checks and balances that I have used in my career as a print and online editor.
As a designer, I draw on a lifelong experience in the arts. My parents were artists, and I practically grew up in galleries, museums and foundries. I gained an eye for form and color and a deep understanding of balance and aesthetics.
I believe that in design, less is often more. The same goes for web design that highlights content: You need a minimum of design to achieve a maximum of functionality. Typography, color coordination and element hierarchy all need to be in harmony.
Content+Design™ will help you find the right design balance for your unique content needs while discovering your own design preferences.
As a nonprofit or personal brand, you are passionate about your message, your story or the service you offer. You want a compact website that delivers a clear call-to-action to find new clients, recruit volunteers or increase donations. You only have a small team at your disposal and needed your site yesterday. I hear you.
Content+Design™ is your one-stop shop that will save you time and money from hiring separate content, development and admin teams. You will find solutions to your content and design needs, get help in fixing technical frustrations, receive ongoing site maintenance and security monitoring for your peace of mind.
And if needed, you’ll find consistent, reliable help in overcoming roadblocks, smoothing technical glitches or refreshing your content strategy—long after our initial design is done.
I am a visual communicator who focuses on quality content, which is so much more than mere “content creation” for clicks. It is easy to show off the latest buzz in technology. Lots of developers will do that for you; but they will forget your users, and your message, along the way. I’m here to help your content shine.
I spent my childhood and early career in Florence, Paris, Berlin and Tel Aviv, working on three continents in five languages. I bridge cultures. I have held managing and senior editorial positions in international and domestic newspapers (Ha’aretz, Telegraph, Globes, Aufbau), magazines (World Press Review Magazine) and the radio (Galei Zahal). I have designed and maintained websites and overseen web campaigns.
I hand-coded my first website in 1998. In fact, Content+Design™ LLC launched exactly 20 years after my first attempt to move from print media to the web. Read more about my website design journey. I’ve been where you are now: trying to find the right design for your content needs.
As a journalist, I believe in good content, no matter the platform. As a web developer, I believe any design has to supplement the content, increase its impact, assist in its presentation and support its functionality. Think Bauhaus. Content should never be clickbait or fluff. It shouldn’t waste users’ and readers’ time.
I help print meet digital: long-form vs. brevity, in-depth vs. immediacy, top-down vs. crowd-sourced. And I help pair quality content with functional design since both provide equally important venues to communicate. They need to complement each other, however, and I try to bridge any gaps.
I am organized and creative and try to fit the round peg in the square hole. I like to under-promise and over-deliver—and I love to work remotely, on far-flung, global and culturally diverse agile teams.

I am passionate about content and love to work with mission-driven nonprofits or creative personal brands that need content-rich websites because they have a story to tell or urgent calls-to-action to deliver.
Your content is your biggest asset, and your website should reflect that. I am here to help you find the right strategy to get your message out by applying the same in-depth checks and balances that I have used in my career as a print and online editor.
As a designer, I draw on a lifelong experience in the arts. My parents were artists, and I practically grew up in galleries, museums and foundries. I gained an eye for form and color and a deep understanding of balance and aesthetics.
I believe that in design, less is often more. The same goes for web design that highlights content: You need a minimum of design to achieve a maximum of functionality. Typography, color coordination and element hierarchy all need to be in harmony.
Content+Design™ will help you find the right design balance for your unique content needs while discovering your own design preferences.
As a nonprofit or personal brand, you are passionate about your message, your story or the service you offer. You want a compact website that delivers a clear call-to-action to find new clients, recruit volunteers or increase donations. You only have a small team at your disposal and needed your site yesterday. I hear you.
Content+Design™ is your one-stop shop that will save you time and money from hiring separate content, development and admin teams. You will find solutions to your content and design needs, get help in fixing technical frustrations, receive ongoing site maintenance and security monitoring for your peace of mind.
And if needed, you’ll find consistent, reliable help in overcoming roadblocks, smoothing technical glitches or refreshing your content strategy—long after our initial design is done.
I am a visual communicator who focuses on quality content, which is so much more than mere “content creation” for clicks. It is easy to show off the latest buzz in technology. Lots of developers will do that for you; but they will forget your users, and your message, along the way. I’m here to help your content shine.
I spent my childhood and early career in Florence, Paris, Berlin and Tel Aviv, working on three continents in five languages. I bridge cultures. I have held managing and senior editorial positions in international and domestic newspapers (Ha’aretz, Telegraph, Globes, Aufbau), magazines (World Press Review Magazine) and the radio (Galei Zahal). I have designed and maintained websites and overseen web campaigns.
I hand-coded my first website in 1998. In fact, Content+Design™ LLC launched exactly 20 years after my first attempt to move from print media to the web. Read more about my website design journey. I’ve been where you are now: trying to find the right design for your content needs.
As a journalist, I believe in good content, no matter the platform. As a web developer, I believe any design has to supplement the content, increase its impact, assist in its presentation and support its functionality. Think Bauhaus. Content should never be clickbait or fluff. It shouldn’t waste users’ and readers’ time.
I help print meet digital: long-form vs. brevity, in-depth vs. immediacy, top-down vs. crowd-sourced. And I help pair quality content with functional design since both provide equally important venues to communicate. They need to complement each other, however, and I try to bridge any gaps.
I am organized and creative and try to fit the round peg in the square hole. I like to under-promise and over-deliver—and I love to work remotely, on far-flung, global and culturally diverse agile teams.



Tekla was responsible for English to German localization on my team at Audible. She was instrumental in helping us build a voice for the German marketplace and maintained a high bar for framing the product’s value to our customers. She brought in deep industry knowledge and a visionary perspective, ensuring our customers understood the value Audible provided throughout every aspect of our experience. Tekla was seen as a leader not just by me but by every one of her peers. I truly cannot recommend Tekla enough as a team member and guiding light that can set a visionary tone for the voice of our product in Germany.

It was truly a pleasure working with Tekla. Her reliability and professionalism are qualities I deeply admire. Tekla made a pivotal contribution to training our internal LLM-based translation tool for the German language that significantly improved the model’s output. She also created language-specific style guides and glossaries and took ownership of compiling legal terminology for all 12 supported languages.

I had the pleasure of working with Tekla at Audible during a pivotal time for our localization efforts. As a German linguist, she brought care and precision to every translation, always balancing customer clarity, brand voice and accessibility. Tekla helped establish our first German translation style guide, championed inclusive language, and co-led key workflows across markets. Whether you need a detail-oriented translator, content designer, or localization program manager, Tekla delivers with thoughtfulness and impact. I’d work with her again in a heartbeat.

“Tekla showed her creativity, reliability, flexibility, judgment and all-around superior website skills when we worked together. It required Tekla to function independently but as part of a far-flung team working on a rush project to build and support a content-rich advocacy website. Her professionalism is impeccable.”

“Thank you, from all of us, for your professionalism, responsiveness and attention to detail. Your expertise and competence helped us to complete the project on time. It’s been a pleasure to work with you. Your forward-thinking, professionalism, excellent writing, attention to detail and fast turnaround made my job very easy.”

“Tekla was an absolute pleasure to work with! She was always readily available to meet to discuss projects and processes as well as take on work. Our team was impressed with her editorial skills, especially when it came to reviewing translated content against our guidelines and brand voice.”

“Tekla worked as Homepage Editor for our U.S. News Portal mail.com and has been very successful in increasing the traffic on our editorial section. Besides being a joy to work with, Tekla is a take-charge person who is able to present creative ideas and develop new concepts to increase web traffic.”

“Tekla has a unique mix of talents that make her an asset to any organization looking to communicate better digitally. She blends the best attributes of print journalism—strong reporting, writing and editing skills— with an in-depth understanding of web design, technology and usability.”

“Tekla was an amazing team member in a fast moving campaign. She added a new dimension to the group and fit well into the rapidly changing demands of the project. Tekla is highly recommended as an asset to anyone lucky enough to work with her.”

“Tekla is extremely intelligent, resourceful and hard-working. Oh, and did I mention she speaks five languages? She’s also dedicated and pays strict attention to detail. Tekla is a great addition to any team!”

“Tekla consistently approaches the problematic relationship of design to content (and vice versa) with thoughtfulness and a high standard in planning and execution. She is a compassionate listener and is fiercely organized and focused. Though you may classify her as your external resource, she will quickly become an indispensable part of your organization.”

Tekla was responsible for English to German localization on my team at Audible. She was instrumental in helping us build a voice for the German marketplace and maintained a high bar for framing the product’s value to our customers. She brought in deep industry knowledge and a visionary perspective, ensuring our customers understood the value Audible provided throughout every aspect of our experience. Tekla was seen as a leader not just by me but by every one of her peers. I truly cannot recommend Tekla enough as a team member and guiding light that can set a visionary tone for the voice of our product in Germany.

It was truly a pleasure working with Tekla. Her reliability and professionalism are qualities I deeply admire. Tekla made a pivotal contribution to training our internal LLM-based translation tool for the German language that significantly improved the model’s output. She also created language-specific style guides and glossaries and took ownership of compiling legal terminology for all 12 supported languages.

I had the pleasure of working with Tekla at Audible during a pivotal time for our localization efforts. As a German linguist, she brought care and precision to every translation, always balancing customer clarity, brand voice and accessibility. Tekla helped establish our first German translation style guide, championed inclusive language, and co-led key workflows across markets. Whether you need a detail-oriented translator, content designer, or localization program manager, Tekla delivers with thoughtfulness and impact. I’d work with her again in a heartbeat.

“Tekla showed her creativity, reliability, flexibility, judgment and all-around superior website skills when we worked together. It required Tekla to function independently but as part of a far-flung team working on a rush project to build and support a content-rich advocacy website. Her professionalism is impeccable.”

“Thank you, from all of us, for your professionalism, responsiveness and attention to detail. Your expertise and competence helped us to complete the project on time. It’s been a pleasure to work with you. Your forward-thinking, professionalism, excellent writing, attention to detail and fast turnaround made my job very easy.”

“Tekla was an absolute pleasure to work with! She was always readily available to meet to discuss projects and processes as well as take on work. Our team was impressed with her editorial skills, especially when it came to reviewing translated content against our guidelines and brand voice.”

“Tekla worked as Homepage Editor for our U.S. News Portal mail.com and has been very successful in increasing the traffic on our editorial section. Besides being a joy to work with, Tekla is a take-charge person who is able to present creative ideas and develop new concepts to increase web traffic.”

“Tekla has a unique mix of talents that make her an asset to any organization looking to communicate better digitally. She blends the best attributes of print journalism—strong reporting, writing and editing skills— with an in-depth understanding of web design, technology and usability.”

“Tekla was an amazing team member in a fast moving campaign. She added a new dimension to the group and fit well into the rapidly changing demands of the project. Tekla is highly recommended as an asset to anyone lucky enough to work with her.”

“Tekla is extremely intelligent, resourceful and hard-working. Oh, and did I mention she speaks five languages? She’s also dedicated and pays strict attention to detail. Tekla is a great addition to any team!”

“Tekla consistently approaches the problematic relationship of design to content (and vice versa) with thoughtfulness and a high standard in planning and execution. She is a compassionate listener and is fiercely organized and focused. Though you may classify her as your external resource, she will quickly become an indispensable part of your organization.”















